Twenty thirteen is a not too distant memory but its time to put next year in proper perspective and create a plan to blacken the bottom line.
Look at your books from 2013. What happened during the first quarter of last year? Was it good? Bad?…
Analyzing promotion vs. advertising is a topic that is commonly brought up in my small business workshops. What’s the real difference between the two and how should each be used? In this article I’ll explore the pros and cons of…
Thanksgiving has passed, catapulting us into the thick of the holiday season like a terrified kid off of Mall-Santa’s lap. As you trim the tree and dangle precariously from the roof to make your home shine like the North Star, remember that…
2013 has been an incredible year and I hope we all are able to look back and reflect on our businesses’ successes and failures. As entrepreneurs we have our fair share of ups and downs along the journey. Taking time to think about the roller…
Jobs are about as permanent as a yellow leaf in Bozeman’s autumn. Sure, it’s there and you get to marvel at its glory, but if you blink a cold snap will come through and drop every leaf—yellow or green—straight to the ground…
I thought I’d write a how-to article about monetizing a website because it is one of the most frequently asked questions I get about blogging. I grab coffee with fellow entrepreneurs interested in figuring out how to monetize their website a…
To many Montanans, or Americans for that fact, acupuncture is about as foreign as Nutria Stew or scorpions on a stick, two popular foods in Chinese culture. The thought of multiple needles being placed in your body, or maybe just the bill afterwards…
I like to imagine myself as a job-landing Indiana Jones when I review job postings. Each posting is filled to the brim with clues that, when followed, almost always end in an interview. The tricky part is understanding the codes, and rearranging the…
Imagine focusing on fewer things, yet seeing better results. How might narrowing your focus improve both your lifestyle and business?
As an entrepreneur, I constantly battle with the proposition to take on new jobs, offer more services, and expand…
The biggest challenge for new and existing businesses is how, where, when and how much should I spend on advertising. It would be nice if there was some kind of cookie-cutter method of doing this but unfortunately
there isn’t.
Advertising takes…
