If someone had told writers that the pandemic would sorely affect their livelihood, they might have argued that opinion. However, COVID-19 has arrived and convinced everyone of its plans. Publishers Weekly listed canceled events related to writers on February 1st, 2021. This news was not pleasant for many writers looking forward to connecting at those events.

The success of hospitality marketing writers depends on that of the hospitality business. With the latter being the first to get shut down, writers had nothing to offer the public. The four segments of hospitality business all crumbled simultaneously. Ergo, writers that have built their brand around the industry suffered greatly.

This article looks into the effect of the COVID-19 pandemic on hospitality marketing writers, and here are five of them:

1. The decrease in earning potential
Demand often determines supply, and with the pandemic and lockdown in effect, hotel reviewing jobs vanished. Families got holed up in their homes while travel restrictions were in full swing. Fewer people were looking online for hotels since they couldn’t travel or leave their houses anyway.

The pandemic hit hospitality businesses and their writers the worst. Amanda Dudley, a lecturer working in the college essay writing service, confirmed that lockdown has drastically reduced the frequency and quality of work available to hospitality marketers. There was indeed a little demand for hospitality services; hotels functioned at low capacity and writers couldn’t visit them. It meant there was nothing to review, and so hospitality writers had no way to earn.

2. An uncertain future
Experts at McKinsey predict the pandemic’s impact will linger in the hospitality industry till 2023. Many hospitality businesses are leaking money right now and hiring writers to help publicize their businesses doesn’t seem to be a solution. This situation has caused many hospitality marketing writers to panic.

There will be no need for luxury resort marketing if luxury resorts aren’t in business. And since nobody knows when things will normalize, the future does not look rosy for these writers. Some have resorted to writing free articles and reviews to keep their creative juices flowing. Others are considering abandoning hospitality marketing for other writing niches.

3. Reduced Relevance in Society
Some writers monitor trends around their area of writing to create content. Reporting on these trends usually drew businesses and private individuals to their pages. Hoteliers looking to dominate the industry often focused on hostel industry trends to know what is new.

Since the pandemic became part of our reality, it continues to bring its impact. News channels have been awash with every new setback and triumph in the battle against COVID-19. While that may be good news for journalists, it isn’t pleasant for hospitality writers. There are no trends to pick up on with hospitality businesses closed, so there is nothing to write about. It seems the public has its attention focused on the pandemic that relegated these writers and their crafts.

4. A drop in traffic in tourism and hospitality blogs
The part of people who often go to the blogs and websites of hospitality marketing writers usually travel a lot. So avid travelers and adventurers are the target audience. But there is no reason for people to visit travel blogs with the current restrictions placed on tourism.

So the target audience for these writers suddenly vanished into thin air. With their audience’s attention turned to survival, travel blogs started to fall down the pecking order. Hospitality blog owners whose sites were their livelihood source had to either downsize or pay their writers less.

5. Loss of credibility
Before March 2020, many hospitality marketing writers made new year predictions about the hospitality industry. These predictions were primarily products of intricate calculations, trend-watching and information from the industry’s sources. It is a practice that worked for many writers before now.

The pandemic came without warning and proved all predictions wrong. No resort marketing company foretold anything like that would happen in 2020. So, many individuals that invested time and money in the hospitality business in 2020 took losses. As a result, some people stopped looking to these writers and platforms for reliable information in the industry. This reduced trust affects hospitality writers and will take some time to get stabilized.

6. Affected brand strategies
Many hospitality marketing writers have built a brand around the hospitality business. They have websites, blogs, marketing materials, posters, and brand elements that mirror the industry. They have been reviewing recreational centers, hotels, and tourism sites for years and their audience knows them as reliable sources of hospitality news.

However, the financial crunch that the pandemic brought caused some of these writers to start writing articles outside their sphere of influence. They took on these jobs as a means to hold on to their dwindling audience. But while they gained a few more clicks, they lost their blogs’ seamlessness and connection with their original strategies.

The Bottom Line
The COVID-19 pandemic has negatively affected writers in the hospitality industry. But thankfully, the restrictions are being lifted, and writers love it. It may take a while before customers start patronizing hospitality businesses again, but there is light at the tunnel’s end.

The COVID-19 vaccine is out, and more people are getting vaccinated. This has sparked a new trend called Vaccine Tourism which could be the lifeline that hospitality writers need. It is too early to predict, but this may well be the break that will improve hospitality writers’ condition.

MISSOULA – DNA results received Wednesday confirmed the bear killed by wildlife officials last Friday was the same bear who fatally attacked a camper in Ovando early on the morning of July 6.

The DNA samples from the bear, saliva sample at the scene of the attack and samples from two chicken coops that were raided in the area all match up.

Montana is bear country and recreationists can be bear aware by following some simple guidelines:

• Carry bear spray and be prepared to use it
• Avoid surprise encounters by traveling in groups, making noise and being aware of surroundings, particularly in areas with limited sight lines and recent bear sign (tracks, scat and turned over rocks and logs)
• Keeping a clean camp by securing attractants, keeping food securely stored
• Find a list of bear-resistant containers on the Interagency Grizzly Bear Committee's website www.IGBCOnline.org

For more information on bear aware guidelines, go online to FWP’s Bear Aware webpage.

The Downtown Bozeman Association is proud to present the 21st Annual Music on Main summer concert series this summer in Historic Downtown Bozeman.  Music on Main will be located on Main Street from Rouse Avenue to Black Ave. The fun will last from 6:30 PM till 8:30 PM on Thursday evenings from July 22 to August 12. 

 
Bring the kids from 6:30 PM to 8 PM for the Coca Cola “Kid’s Zone” on South Bozeman Avenue with carnival games, hula hooping and more. Grab a bite to eat from one of our many rotating food vendors, stop by some of our local non-profit booths providing an array of family activities, step into a few of the downtown stores that stay open late and of course enjoy outstanding live music from popular local and nationally recognized bands.  Also, enjoy the county’s Water Bottle Fill Station parked each week on the side of First Security Bank. Remember to bring your reusable water bottle and stay hydrated for free with Bozeman’s crisp mountain water!

 
The music begins at 7:00 PM and lasts until 8:30pm.  The 2021 Line-Up, Sponsors and Event Policies are below. CLICK HERE for Music Samples for each band and more information!
 
• July 22 – G-PHAT with special guest Dan Tyminski
• July 29 – Paige & the Peoples Band
• August 5 - Vella
• August 12 – The RT’s
 
Music on Main is a FREE community event hosted by the Downtown Bozeman Association and nearly 100% funded by our business sponsorships! Our 2021 Music on Main MAJOR SPONSORS; Kenyon Noble, Pendleton Whiskey (&Young’s Market Company), Element Bozeman, Coca Cola & Coors Light, Rocking R Bar, and 94.7 “The Moose.” The 2021 SHOW SPONSORS; MacKenzie River Pizza Co., The American Legion, Pub 317, Crystal Bar, El Camino, Main Street Market, Copper, Pour House, Sweet Pea Festival and First Security Bank. Our GROUPIE SPONSORS; First Interstate Bank, Gallatin College, Fins and Feathers, NBC Montana, Smoke, Fire and Coal, Pita Pit, and 5 on Black. And, don’t forget our BACK-UP SINGERS; Plonk, SCS Unlimited, Sime Construction and Venture Church.

The Downtown Bozeman Association, the City of Bozeman and the Bozeman Police Department would also like to remind the public of the rules and regulations regarding the Open Container Waiver for the 2021 Music on Main summer concert series:
The Open Container Waiver allows for anyone over the age of 21 to have an open container of alcohol within the "event area" purchased by one of the licensed beverage establishments within the "event area" ONLY. The "event area" includes; Main Street from Black to Rouse Avenues and side-streets to the alleys during the Music on Main event from 6pm to 9pm on Thursday nights from July 22 – August 12, 2021 ONLY.  Anyone with an open container outside of these perimeters before 6pm or after 9pm will be subject to a $100 open container ticket issued by the City of Bozeman. 

There are also NO glass or aluminum containers, NO pets and NO coolers allowed in the event area.  And, Breathe Easy Bozeman. Music on Main is a Smoke and Vapor-FREE Event!  Smoking is ONLY allowed in designated areas outside the event-area so we can continue to provide a fun and safe environment for everyone attending.  For assistance quitting tobacco contact 1-800-QUIT-NOW.

For more information contact Downtown Bozeman Association at 586-4008 or check out our website at www.downtownbozeman.org.  Have fun at this year’s Music on Main and please be safe!

Academic Technology and Outreach and the Department of Earth Sciences at Montana State University will offer a series of non-credit courses for both traditional K-12 teachers and alternative educators focusing on teaching about soils, slopes and streams and how different Earth processes impact human lives.

Registration is now open for the fully online courses, which run July through September. Participants who complete the three-course series can earn Montana Office of Public Instruction units and a digital badge.

This three-course series is designed for educators from diverse backgrounds, including those at the K-12 level, instructors at nonprofit organizations, staff and administrators of after-school and outdoor programs, and other educators who want to learn more about Earth surface processes and how to teach students about them.

The courses will be taught by Jean Dixon, an associate professor in the Earth Sciences department, and Robyn Gotz, an instructor in the department and the Master of Science in Science Education program. Dixon’s research and teaching focus on the movement of soils and sediments at the Earth's surface, as well as sustainability and natural hazards. Gotz has a background in Earth sciences, geoscience education and online education and engagement.

The courses are listed below:

• "Soils, Slopes and Streams 1: Content Knowledge" runs Aug. 2-22. It will focus on soils, streams and slopes and related Earth processes that impact humans. This course is self-paced, so students may complete the materials at their own schedule. It is free and available to all. 
• “Soils, Slopes and Streams 2: Pedagogy” runs Aug. 16 through Sept. 14 and will focus on integrating content with pedagogy through coursework and reflections. This course is self-paced and contains approximately four hours of content to be delivered via MSU’s online learning management system Brightspace (D2L). The fee is $25, and “Soils, Slopes and Streams 1: Content Knowledge” is a prerequisite.
• “Soils, Slopes and Streams 3: Workshop” will guide participants through developing course-related teaching activities during four interactive class sessions. This course will be delivered via Brightspace (D2L). Participants should plan for two to three hours of reading and preparation in total for the live sessions. The fee is $145. “Soils, Slopes and Streams 1: Content Knowledge” and “Soils, Slopes and Streams 2: Pedagogy” are prerequisites. 

Upon satisfactory completion of all three courses, participants can earn 22 OPI units and will be issued a digital badge. Learn more about digital badges at MSU at http://ato.montana.edu/badges.

For more information or to register, please visit ato.montana.edu/continuinged/ or contact Academic Technology and Outreach at 406-994-6550 or ato@montana.edu.

Academic Technology and Outreach at MSU works across the university to support and advance its land-grant mission through unique and innovative opportunities for online learning; continuing, professional and lifelong learning; and outreach and engagement.

Bozeman, MT— On July 13, 2021 after careful consideration the City Commission declared a Stage 2 Drought for the City based on Bozeman’s current drought conditions. This stage calls for mandatory outdoor watering restrictions to begin.
 
During a Stage 2 drought, the goal is to reduce total system-wide water usage by 20%. Outdoor watering restrictions, which include lawns and gardens, are in effect starting on July 16. Lawn watering is limited to two days per week and is prohibited between 10 a.m. and 6 p.m. Residents should follow the watering schedule included below:

 
•      Single residential properties with odd-numbered addresses: Saturday, Wednesday
•      Single residential properties with even-numbered addresses: Sunday, Thursday
•      All others (multi-unit, HOAs, commercial, industrial, government): Tuesday, Friday.
 
Trees, shrubs, perennials and other garden plants may be watered by hand held hose or low-volume spray irrigation any day of the week, but may not be watered between 10 a.m. and 6 p.m.
 
Mayor Cyndy Andrus says, “We have been closely monitoring our water supply and water use in Bozeman over the last few months anticipating appropriate steps to address current drought conditions. These conditions are changing quickly, and the time has come for all of us to take action to ensure a healthy water supply for our community. Limiting water use and encouraging conservation efforts will help maintain this critical resource now and into the future.” 

 
Water Conservation Manager Jessica Ahlstrom says, “During the summer, fifty percent of city-wide water use goes to watering lawns and landscapes.  Reducing lawn watering to two days per week and forgoing watering during the heat of the day will help ensure that the city sustains existing water supplies in order to meet the needs of essential uses throughout the summer.  We will continue to carefully monitor our local water supplies and make adjustments to the watering restrictions as needed.”

 
The City of Bozeman’s water supply sources include Hyalite Creek, Sourdough Creek, and Lyman Spring.  The City’s Water Conservation Division monitors for drought by tracking local data such as stream flow, reservoir volume, and snowpack, as well as national climate data.  Streamflow and reservoir levels in Bozeman’s municipal watershed are currently below normal and national drought indices indicate that Gallatin County is experiencing severe to extreme drought conditions.  These conditions, combined with an exceptionally hot and dry summer weather patterns is impacting the City’s water supply and resulting in significantly high water demand due to increased landscape irrigation.

 
In addition to watering restrictions, stage two drought surcharges will go into effect. Water users across the city should prepare for possible increases to future water bills.
 
The Water Conservation Division asks that residents stay up to date with changing drought conditions. If conditions continue to worsen and a Stage 3 drought is declared, a lawn watering ban would go into effect and additional outdoor watering restrictions would likely be put in place.  To learn more Bozeman’s drought stages and about ways you can decrease water usage at home visit: https://www.bozeman.net/government/water-conservation.

 
Check out the City’s drought meter in the Bozeman Daily Chronicle every Friday or go to the City’s website.
 

GREAT FALLS – Due to safety concerns and low flows, Montana Fish, Wildlife & Parks staff discourages any floating on the Smith River. The Meagher County Sheriff’s office issued a pre-evacuation notice for the Smith River corridor from Camp Baker to the confluence with Blacktail Creek due to the Ellis Fire, which had grown to nearly 900 acres Sunday.  

The portion of the Smith River from the confluence of the North and South forks to Eden Bridge south of Great Falls remains closed to all fishing daily from 2 p.m. to midnight because of low flows and high water temperatures. The gauge at Eagle Creek is measuring 55 cubic feet per second and well below what is recommended for floating.

More restrictions due to the fire are possible. For more information on the Ellis Fire, visit https://inciweb.nwcg.gov/incident/7625/.

Montana State University Extension is accepting applications from rural Montana communities to participate in the Reimagining Rural virtual gathering planned for this fall.

The virtual gathering is a series of three evening events where people come together in their communities to listen to virtual speakers discuss positive examples of successful rural communities. Following the speakers, local groups each have a facilitated conversation about how those ideas might work in their community. Sessions are planned from 6 to 8 p.m. on Sept. 13, Sept. 27 and Oct. 4. Any community in Montana is welcome to apply, and participation is free.

“People who are passionate about creating vibrant, robust rural places, growing local capacity and who are eager to learn, connect and lead local change will find some great inspiration through Reimagining Rural,” said Jennifer Anderson, MSU Extension agent for Rosebud and Treasure counties and an organizer of the virtual program. “These local leaders often can’t make the trip to the conferences held in larger communities because they have businesses to run or jobs they can’t leave, but Reimagining Rural brings those ideas to any town, no matter how remote.”

More than 230 people participated in the Reimagining Rural virtual gathering in 2020, with socially distanced events in 24 communities. 

“Participants came away with a new awareness of the positive things that are happening in rural communities,” said Tara Mastel, MSU Extension community development program lead and planning team member. “They were surprised to learn about rural ‘brain gain’ of people aged 30-49 moving to rural communities, the importance of arts and culture to rural places and the strong desire people have to enjoy a rural lifestyle. These new ways of thinking about their community inspired leaders to start new projects and engage new leaders to work toward a more vibrant future.”

Reimagining Rural is made possible through a collaboration among MSU Extension, the Burton K. Wheeler Center and the Montana Community Foundation. Additional sponsorship opportunities are available to support the event.

To learn more or to download the application, visit msuextension.org/communitydevelopment/reimagine-rural.html.

More information is also available by contacting Mastel at tara.mastel@montana.edu.

Kari Maxwell will be heading west with her herd for the Bozeman Art Walk, Friday August 13, 4-8pm at Cello, 2 West Main Street.


With representation in Bozeman for over a decade, many are familiar with Kari Maxwell’s cow paintings. In the fall of 2018, bison made their way into the artist’s repertoire as well as the occasional fox, horse and wolf.

Maxwell plans to travel west, from Minneapolis to Bozeman, the week of August 9 with twenty paintings of her most recent work. These will be on exhibit the afternoon and evening of August 13 at Cello at 2 West Main Street as part of the Bozeman Art Walk.

Kari Maxwell and her husband, Peter Maxwell, lived in Bozeman in the nineties where Kari was a teacher at Great Beginnings Montessori School and Peter was a coach with the Bridger Ski Foundation. It wasn’t until after their move to Minneapolis (and with frequent trips back to Bozeman), that Kari received representation: first with the then gallery, Artifacts on East Main and now with Cello.


Regarding her cow paintings (and now the bison), Maxwell states, “My intent is to remind the viewer that although every individual is more than likely part of a group, they are most importantly, a unique individual. Perhaps these groups of animals we sometimes overlook can be seen differently. Perhaps instead of noticing herds, flocks or colonies, we’ll begin to notice individuals and all the quirks and idiosyncrasies in each being which are necessary when creating a whole.”


A few years ago, Maxwell read this excerpt from the book, Braiding Sweetgrass by Robin Wall Kimmerer, that seemed to connect many of the dots for her regarding her work:

"...in the Native ways of knowing, human people are often referred to as 'the younger brothers of creation'. We say that humans have the least experience with how to live and thus the most to learn - we must look to our teachers among the other species for guidance. Their wisdom is apparent in the way they live. They teach us by example."

In addition to being a visual artist, Maxwell is an educator and creative coach. In 2013, she founded The Create Everyday Classroom in Minneapolis where she teaches intuitive art to students ages 4 - 12 years. Her curriculum is based on museum visits (the Minneapolis Institute of Art), artist studies, children’s books and art making methods.

For more information, visit @karimaxwell_artist on instagram
Kari Maxwell, visual artist on Facebook
Her blog titled, Create Everyday
Maxwell is available via email at karimaxwell@mac.com

NASA's ambitious goal of establishing a sustained human presence on Mars in the 2030s will involve landing a spacecraft on the distant planet without burning up the crew, producing food and breathable air amid an inhospitable environment, even making rocket fuel from the Martian atmosphere to power the journey home.

But one the greatest challenges may involve something that is no more than a nuisance on Earth — microbes.

When humans embark on the 2.5-year mission to the Red Planet, they'll carry all the water they need for the 34-million-mile trip, continually recycling it through pipes, tanks and filters. Anyone with household plumbing knows what happens in that environment over time.

"It starts to get all slimy, like if you don't clean your kitchen sink for a while," said Montana State University researcher Madelyn Mettler, who has spent the past year studying microbes sampled from the International Space Station.

The slime is more than gross — it can cause major problems. A water valve on the space station failed because it clogged with the stuff, and at the end of its 15 years in orbit, the interior of the Russian space station Mir was coated in microbial gunk.

"It can really wreak havoc on the equipment," said Mettler, a doctoral student in the Department of Chemical and Biological Engineering in MSU's Norm Asbjornson College of Engineering.

That's why Mettler and a team of scientists in MSU's Center for Biofilm Engineering have partnered with NASA to explore specialized material coatings and other strategies for preventing microbial buildup in spacecraft water systems. Mettler will present preliminary findings from the study at the CBE's Montana Biofilm Meeting on July 13-15.

Mettler's research currently focuses on whether various coatings can prevent buildup of two microbes — a bacteria and a yeast — that are commonly found on the space station. The microbes grow together cooperatively to form a slimy mat called a biofilm. By growing the biofilm in the lab on wafers coated with various materials designed to deter the microbes, Mettler can then measure how effective the coatings are. The coatings generally work by having sharp, microscopic spikes that pierce the cell walls of the microbes.

"We were surprised at how well the coatings worked at first," Mettler said. But biofilm did eventually form even on the coatings. The researchers think the cause is the microbes dying on the coating surface and piling up to form a protective layer, Mettler said.

On Earth, a variety of chemicals can be used to help control biofilms, which are notoriously harder to kill than individual bacteria. But on a spacecraft, where water is being recycled for drinking, those chemicals present other problems, Mettler said. Trying to simply scrub out pipes and valves in a cramped space capsule is also problematic.

"I think it could require using a combination of just about every control strategy we know of," said project leader Brent Peyton, professor in the chemical and biological engineering department. That includes coatings, perhaps chemicals for water treatment that can be generated on demand, restricting the nutrients in the water, as well as using ultraviolet light and even high-frequency sound waves to inhibit the biofilm. "But we're hopeful there are solutions," he said. Other MSU researchers have begun collaborating with NASA scientists on some of those strategies, making the coating research part of a larger MSU effort to help the space agency wipe away the biofilm problem.

After learning about the space station biofilm problem from a NASA Jet Propulsion Laboratory scientist at a conference roughly four years ago, NASA scientists were invited to the annual Montana Biofilm Meeting, which brings together dozens of industry representatives, researchers and government officials to exchange the latest findings in biofilm science. In 2019, NASA scientists stayed at MSU after the meeting for a special workshop on spacecraft biofilms. Mettler, then an MSU undergraduate working in Peyton's lab, joined the project before earning her bachelor's in biological engineering from MSU in 2020, and stayed on to conduct the research in Peyton's lab as a graduate student.

Mettler said she looks forward to the Montana Biofilm Meeting each year. "It's amazing how much we're able to learn from each other, and there are so many collaborations that form from those exchanges," she said. This year, she expects lively and productive conversation among the scientists from MSU and NASA.

The Montana Biofilm Meeting is being held virtually this year. Information, including about required registration, can be found at biofilm.montana.edu.