Artist Statement – Welcome to Bozeman Design
Sunday Oct. 12th, 2025

This design celebrates the charm and spirit of Bozeman, Montana, blending iconic landmarks with the rich colors and warmth of golden hour. The illustration features a dynamic “Welcome to Bozeman” sign, surrounded by Bozeman’s most recognizable symbols: the iconic yellow horse, Jubalee, the T. rex skeleton, Big Mike, the historic Montana Hall at Montana State University, and the Hotel Baxter.
Incorporating vibrant sweet pea flowers beneath the sign adds a personal, local touch, evoking the annual Sweet Pea Festival that brings the community together in a celebration of creativity. The color palette is inspired by Bozeman’s picturesque fall season, showcasing the stunning backdrop of the Bridger Mountains and the unmistakable “M” on the hill. The Hotel Baxter, a beloved local institution, anchors the scene, adding depth and character to the cityscape.
Big Mike, one of the largest and most complete T. rex fossils ever discovered, is a Bozeman icon found at the Museum of the Rockies. Jubalee, the yellow horse, a beloved Bozeman landmark since the 1960s, has long graced Main Street and is a symbol of the city’s historic charm.
Hotel Baxter is a historic landmark built in 1929, featuring a blend of elegant craftsmanship and modern amenities. Over the years, the hotel has become a key part of Bozeman’s identity, offering a glimpse into the city’s past while embracing its future.
Montana State University (MSU), founded on November 8, 1893, with the motto “Mountains & Minds,” has been a pillar of education and innovation in Bozeman for over 130 years, playing a central role in shaping the community and the future of the region.
This piece was created with the intention of capturing the essence of Bozeman, from its natural beauty to its rich cultural heritage, and is designed to be a welcoming, bold representation of a town that feels like home to so many.
About the Artist:
Ghassane Moutaoukil is a multidisciplinary designer and illustrator who specializes in creating work that blends history, storytelling, and visual craftsmanship. His creative studio, MG Art Design, explores themes of place, identity, and cultural memory through illustration, typography, and printmaking. Currently based in Washington, D.C., Ghassane is passionate about highlighting the character of Montana through art that connects people to their environment and local heritage.
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