Montana State announces partnership with Wrangler for new apparel line

Monday Aug. 14th, 2023


BOZEMAN
— Montana State University is partnering with another iconic western brand for a new apparel line.

Wrangler, most known for its jeans and western wear, is producing a line of MSU-branded clothing, including shirts, hats and T-shirts. The new line will be available exclusively at the MSU Bookstore.

Wrangler worked in collaboration with Colosseum Athletics, a leader in collegiate manufacturing and the Collegiate Licensing Company, CLC, to design and produce the collection .

“Montana State is proud to partner with Wrangler, Colosseum Athletics and the MSU Bookstore to bring the officially licensed Bobcat Wrangler Collegiate Collection to life for our students, alumni and fans,” said Amy Kanuch, licensing and community relations manager at MSU. “Montana State celebrates our roots in western heritage and is excited to offer a fun new collection that showcases our Bobcat brand with the iconic Wrangler brand.”

The collegiate collection launched a year ago with schools in the South. MSU will now be a featured university in the second year of the collection.

The collaboration with Wrangler comes two years after MSU launched a line of clothing with another iconic western brand, the fishing company Simms, to produce shirts and hats with the trademarked MSU brand, Trout U, which are also available in the MSU Bookstore.