The Business of Instagram Fame: Strategies for Maximizing Your Earnings as a Model or Fitness Influencer

Tuesday May. 16th, 2023

There are countless career paths that you can decide to take, but one of the most popular ones in 2023 is being a model or fitness influencer on Instagram. Many people understand, or at least have some concept, of how to get followers and become popular, but not many understand how you can actually turn those followers into earnings. This is what we’ll be covering today and we hope that you will have a better idea of what you can do in regards to that once you’re done reading.

Building Your Instagram Presence
Before you can monetize your Instagram presence and following you first have to acquire it. There are many ways to go about this, but some methods are more popular than others. The main thing you need to do is find your niche as it’s far easier to succeed by having one than being a jack-of-all-trades type of content creator. Having a strong identity and being consistent with it are some of the most consistent methods toward success. We also highly recommend engaging with your followers whenever possible as they will appreciate it and it will have a high chance of retaining old followers and bringing in new ones.

Growing Your Instagram Fame
Just because you’ve attained a decent number of followers doesn’t mean that you can stop there. As an influencer, you need to be growing constantly. Consistent growth is far more important than quick bursts of lots of followers. Some of the methods that you can utilize are collaborations with other similar influencers, paying for social media adverts and if you have a site then you can utilize SEO and website optimization in order to increase the odds of people seeing your site and engaging with your content in general. While the process may not be simple or easy, it’s absolutely necessary in order to thrive for a longer period of time which should be your aim anyway. 

Monetizing Your Instagram Fame
Now that you’ve obtained a good amount of followers and have a decent level of consistent growth going, you can start to monetize your content and actually earn a living from this. The first thing that you should do is utilize any in-built monetization that Instagram and other platforms have. Each platform does this differently so you’ll need to do some research, but they’re all great sources of passive income. You could also go the route of creating and selling your own product by advertising it through your posts or perhaps do sponsored content and affiliate marketing if you don’t wish to go through the work of creating your own product and setting everything up in order to be able to sell it.

Examples of Success
There are many examples of successful models and fitness influencers on Instagram so let’s take a look at a few. A prominent example is Abby Poblador, who is a model leveraging her success both online and in real life which has allowed her to score a job with an MMA promotion. There are also others such as Alexis Ren, Chloe Ting, Emi Wong, Pamela Reif, and many others. Some of them lean more into modeling, others into fitness guides, but all of them have had a high degree of success. This shows that as long as you have the right mindset you can succeed in many different ways which is a good thing to keep in mind as a bit of motivation.

Overcoming Common Challenges
Let’s talk about some of the most common challenges that people run into when they try to become fitness models or influencers. The first one is getting demotivated by a lack of success. It’s important to understand that even those who are extremely successful today usually had a slow start, but they persevered. Don’t get demotivated, it takes a lot of patience to succeed. Burnout is another big issue if you’re trying to put out high-quality all the time you may get burnt out from trying so hard to keep things fresh and not accidentally release something that isn’t very good. Be very wary of burnout as it’s quite hard to deal with sometimes.

It’s a far more complex journey than most would think, but becoming a fitness model/influencer is a dream for many and we believe it’s worth giving it a shot if you think you can do it, just remember to give it your all and be patient.