An Artistic Mindset Is Fundamental for Business Leaders

Monday Jan. 30th, 2023

At first glance, it is difficult to say what can be similar between an artist and a businessman. Well, it is worth starting with the fact that both are creators. This is quite a similarity. Indeed, the type of project management now can be compared to the art of classicism, where the artist depicted in the picture what he saw.

In the same way, business leaders take as a basis already known schemes and follow a well-trodden path. The artists decided not to stop there and keep up with the times. Despite even the fact that the imperialists succumbed to public condemnation at the presentation in the previously calm Salon, offering fleeting moments of light, color, and shadow, this did not stop them.

Modernism is a philosophical and artistic movement that, along with cultural currents and changes, arose due to large-scale and far-reaching transformations in Western society in the late 19th and early 20th centuries.

It was a completely new trend with creative ideas, a non-standard performance technique that went beyond the existing framework. Business leaders have a lot to learn from such artists. This will allow the transformation of the business and the fortunes of the founder into something truly unique and successful.

Let's consider several options for where to start.

Look at the world

You never know what exactly can inspire you and lead to the emergence of a brilliant idea. A practical example is the artist Marcel Duchamp, known to us as a Dadaist. After four years in New York, he returned to Paris and strolled through the city. And suddenly, he comes across an ordinary postcard with a reproduction of Leonardo da Vinci's “Mona Lisa.”

Later, over a cup of coffee, he took a postcard out of his pocket and painted Gioconda's mustache and goatee. Then he set the date and wrote a small abbreviation, the meaning of which can be reduced to the fact that the author tells us to treat everything more simply and not glorify artists. This seemingly absurd work was sold at auction for more than 600,000 euros.

As a business leader, you should also spend more time not only on mechanical work. Delegation is the basis of success. For the operational part, you can use business analysis services. Walking, watching people and everything that is done around, visiting exhibitions and reading books about art, and more.

Thus, in the most unexpected places, you can find extraordinary solutions to business problems and add curiosities to the existing model.

Look at things from a different angle

Try to distance yourself from a flat vision and look at a business like the artists of modernism. Almost all artists of this movement had a professional education, where, of course, they were taught the basics of composition, the correct distribution of light, and much more. And only this enabled them to experiment with specific knowledge.

As Jacques Fresco said: "Creativity means taking already known elements and uniquely combining them." There is no need to forget everything you know about business management; just use this knowledge in a new way.

A good idea will involve creative people whose task will be to develop ideas. You and the team can organize brainstorming sessions, as a result of which you will get unexpected ideas through diligent efforts and discussion.


Developing artistic thinking for business leaders is not only necessary but extremely important. If you want to stay ahead of your competitors, the usual schemes of doing business will not be able to give you that. Don't be afraid to start something new and maybe even crazy. Not all artists become recognized immediately, but there comes a time when their works become priceless.


Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.