Bozeman Magazine

Coup de Rouge is a three-day celebration of fashion, fine art, film, music, storytelling, and culture where the spirit of the modern West takes center stage. Set against the backdrop of Montana's wild landscapes, the weekend brings together visionary designers, artists, ranchers, Indigenous voices, filmmakers, makers, and cultural leaders to celebrate heritage while shaping what comes next.

Beginning with an intimate welcome gathering, continuing with a farm-to-table dining experience in Paradise Valley, and culminating in a signature runway presentation and immersive cultural festival, Coup de Rouge invites guests to experience the American West through a new lens.

More than a fashion event, Coup de Rouge is an immersive cultural experience rooted in reverence, authenticity, and creative freedom. It is cinematic, intimate, untamed, and deeply connected to place—designed to leave guests feeling like they witnessed something rare and impossible to replicate anywhere else.

Whether you're drawn to fashion, art, food, film, music, or the evolving story of the American West, Coup de Rouge offers a weekend unlike any other.