Bozeman Magazine

Join us for our July 18th luncheon! Retention Marketing for your business! Are you proactively engaging and nurturing your current customers? Or are you focused on gaining new customers? You’re not alone, but you’re at risk. Your current customer base is your most valuable asset. And your competitors are actively marketing to them. Retention Marketing is a new twist on an old philosophy – take care of your customers so they keep coming back, and spending with you. Understanding your customers, tailoring touchpoints and personalizing communications are keys to long-term success. Research shows that it costs 6-7 times more to acquire a new customer than to retain an existing one. And, a 5% increase in retention can generate up to a 125% increase in profits. Stephanie Pressly is the president of MyClient Retention Marketing, a customer engagement company founded in 2016. Pressly is also the Director of Strategic HR Initiatives and Communications at MSU where she is developing an Employer Value Proposition brand for the university. Prior to that, Pressly spent 10 years as the president and publisher of Big Sky Publishing, the parent company of the Bozeman Daily Chronicle, Belgrade News and other print and digital media. She served as a newspaper publisher since 1991 with groups in Idaho, Arizona, Alabama, and California.