Bozeman Magazine

“Ain’t nothin’ we can’t do and damn little we won’t try,” was the motto during the UNBRANDED ride, an unprecedented adventure reminiscent of the western frontier.

Ben Masters, a young Texas horseman, sets out to inspire adoptions of the 50,000 wild horses and burros living in governement captivity. He recruited three friends and hatched an outrageous plot to adopt, train, and ride a string of mustangs 3,000 miles from the Mexican border to Canada through the wildest terrain of the American West.

The trip became an epic journey of self-discovery, tested friendships, and iconic landscapes that included runaway horses, a sassy donkey, perilous mountain passes, rodeo rides, sickness, injury, and death.

Documented with spectacular cinematography, UNBRANDED is a soaring tale of danger and resilience, an emotionally charged odyssey that shines a bright light on the complex plight of our country’s wild horses.