Ten years to the day of Alara Jewelry opening its doors in downtown Bozeman, the self-named “Ladies of Alara” invite their customers, friends, and community to celebrate with a full day of activities.

Starting from opening at 10am until closing at 8pm, Alara Jewelry invites everyone to partake in storewide discounts unlike anything the gallery has ever offered.  

“We recognize that our success has everything to do with the warm decade-long welcome the people of Montana have extended to us.  We have not had a storewide, general public sale outside of Crazy Days, and we thought this would be the perfect time to do so,” says Babs Noelle, owner of Alara Jewelry.  Discounts range from 30% with the purchase of one item to 50% for the purchase of three.

There will also be a barbeque from 11am to 2pm for those stopping by, kindly manned by Big Sky Youth Empowerment.  

Noelle adds, “BYEP is Alara’s benefitting nonprofit for the month of July, and this sale will be no exception.  We are excited by the prospect of sharing our sales success with this remarkable nonprofit.”

For those out after work and over the age of 21, a signature cocktail will be served inside the store from 6pm to 8pm.  “We have long prided ourselves on providing a fun and social atmosphere, so of course we want to highlight that during our important milestone shindig,” says Noelle.  “And to provide cutting-edge entertainment during the evening, we are proud to present The Trap Door Project, an innovative dance crew that combines the modern sounds of electronic dance music with the rhythms and energy of live tap dancing.”

Every adult stopping by Alara will receive a chance to win a cruise package.  An additional cruise package will be awarded to the Alara customer who brings by the oldest custom piece crafted by Noelle.

Alara Jewelry is located at 42 W. Main Street in downtown Bozeman.  Their 10th Anniversary Shindig takes place on July 17th from 10am to 8pm.