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"Business Feature"
Eighty-two private businesses were surveyed in downtown Bozeman in January 2011. Most companies in the survey sample are retailers selling durable goods. The purpose of the survey is to review current internet usage by private business in the area. Of those organizations surveyed fifty-five percent have internet presence. Thirty-five percent of Bozeman companies have an [...]
Continue Reading →Question: I’m embarrassed to say it, but I spend over $1000 a month advertising my business in the Yellow Pages. I really don’t know if it’s worth it or not for me to continue down this road. With the popularity of the internet and the number of people online do you think it still makes [...]
Continue Reading →This has to be one of the oldest quandaries in the history of business. However, I think it’s the wrong question to ask. The question I would ask is, “How can I create a work environment that employees will never want to leave?”
The reason employees are hard to keep is because they have their [...]
Continue Reading →Despite the popularity of the web one of the most profitable marketing tools is a good, old-fashioned print newsletter that arrives inyour customer’s mailbox once a month.
Is it more expensive than sending an email? Yep. But, because snail mail is an often ignored media, it also has the added benefit of getting noticed, getting read and [...]
Continue Reading →Chances are you’ve never heard of H. Igor Ansoff. That’s OK, for many years I hadn’t heard of him either. He is commonly known as the “father of Strategic Management.” If you implement his business theories, it just might make the difference in the future success or failure of your small business.
One of his [...]
Continue Reading →Every year I make a couple of New Year’s Resolutions and I’m lucky to make it to the end of February before breaking them and going back to normal life. However, I can’t do that with my business. Every year there are changes in the economy, finances, new products or services, personnel issues, taxes and [...]
Continue Reading →There was a feeling that I used to get when I was a kid that was as scary as all get out. We would play Cowboys and Indians in the hills above our house in eastern Montana, and when you were running and then headed down hill and the hill was steeper that you remembered, [...]
Continue Reading →When Canyon River Spa was destroyed by fire in January 2010, Heather Ripplinger’s vision of a holistic and proactive full service spa did not go up in smoke with it. “Everything was destroyed. Only a few things were salvaged such as the copper basin for the water wall at the entrance and an orchid plant.” [...]
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